Digital Marketing Ninja Course

Digital Marketing Ninja Course

The human spirit must prevail over technology.

Digital marketing ninja course is the course of marketing the products digitally with the help of internet thus making the product more visible on the world wide web which will give more customers to that product. We offer digital marketing course with the help of SEO (Search Engine Optimization) technique and SEM (Search Engine Marketing) technique. With the help of these techniques, your product will get much more visibility over renowned search engines like google, yahoo, bing etc.

Softbuzz Innovation is pioneer in digital marketing education and offering the practical training as per industry standards. Our comprehensive digital marketing course will help you master the subject in theory and practical. Our course includes website designing, Search engine optimization, Search Engine Marketing (Google AdWords & Bing Ads), Social Media Marketing, Email Marketing, Online Reputation Management, Inbound Marketing, Money Making Strategies and more. We deliver the digital marketing training in classroom, video and online mode. We are offering both Weekdays and Weekends Classes for Digital Marketing.

We covered in Digital marketing:

Search Engine Optimization(SEO)

SEO also known as Search Engine Optimization, is the process of increasing the ranking of a website or web pages in search engines (like Google, Bing, Yahoo, etc..) natural / organic search results. SEO process helps search engines find your website in response to the visitor's search query/keyword..

Digital marketing ninja course have lots of outlines as following

  • Overview of Search Engine Optimization
  • WordPress CMS with HTML/CSS Basics
  • Keywords: The Foundation of SEO
  • Content Optimization: How Search Engines and People View Web Pages
  • Content Optimization: Technical SEO
  • Long-Term Content Planning
  • Link Building Basics
  • Building Links
  • The Link Game
  • Buying links: Pros and cons
  • When is paying for links buying links?
  • Finding link services
  • Understanding linking jargon
  • Finding link-building opportunities
  • Questions to ask
  • Executing a link-building strategy
  • Live SEO Project

Search Engine Marketing (SEM)

This process of Search Engine Marketing includes various marketing components to bring in an overall success in the company’s sales through an online presence. PPC (pay per click), Cost Per Mille (CPM), etc.. are brought together with tools like “Google Adwords and Bing Ads” for a successful Search engine marketing campaign. SEM eventually increase the brand visibility for targeted keywords instantly resulting in higher conversion.

  • Pay-Per-Click Advertising
  • Understand & Define your business
  • Understand & Define your product
  • Understand & Define your customers
  • Setting realistic expectations out of Adwords
  • Getting Started with AdWords
  • Importance of Researching the Keywords
  • Creating the First Campaign
  • Understanding Adgroups & Ads
  • Monitoring, Reports & Refining
  • Advanced Tracking
  • Key Optimization Strategies
  • Reviewing bid adjustments
  • Understanding Audience remarketing
  • Optimizing ad extensions

Search Media Marketing (SMM)

Social media marketing is a part of internet marketing in which social networking sites apply marketing techniques to reach the social media people with their unique content, images, graphics and videos to talk about the product and services in a better way to attract the social media users.

  • What is Social Media
  • SMM Vs SMO
  • Benefits of using SMM
  • Social Media Statistics
  • Facebook Marketing
  • Facebook Advertising
  • YouTube Marketing
  • What is Video Marketing
  • Creating Channel in YouTube
  • Customizing the YouTube Channel
  • Google+ Marketing
  • LinkedIn Marketing
  • InstaGram Marketing
  • Types of Promotions
  • Audience Targeting

Search Media Optimization  (SMO)

Social media optimization is a technique for expanding attention to product, brand, logo, and organization by utilizing various social networking channels and groups to produce viral reputation. SMO compliments Social Media Marketing (SMM) as the latter is a paid promotion on social platforms while the former is a free and long lasting way of promotion. 

Many organizations now run social media advertising and marketing. SMO is an intelligent step to improve the effectiveness of SMM. 

  • Introduction to Social Media
  • Creating a Social Media Strategy
  • Understanding Paid, Earned, and Owned Social Media
  • Social Sharing
  • Blogging for Business
  • Finding & Communicating with Influences
  • Video & YouTube
  • YouTube Advertising
  • Social Networking & Facebook
  • Facebook Advertising
  • Microblogging & Twitter
  • Online Reputation Management
  • Social Media Measurement
  • Social Media Analytics

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